A VAANG*N*GO vision

Art deserves
a place.
Not a square
in a grid.

Give your work room to be discovered.

REAL LOCATIONS VIRTUAL GALLERIES ART COLLECTORS

A PRIVATE VIEW AWAITS · CONCEPT GALLERY

Physical and virtual, connected

Every art community
deserves a space.

Represent an existing location or create a digital home that exists only in the virtual world.

01 / PHYSICAL GALLERIES

An extension of the gallery.

Bring exhibitions, artists, and events into a space visitors can explore remotely.

Fictional abstract artwork — fictional concept art

02 / STUDIO BUILDINGS · PROPOSED

A new way to open your doors.

A future direction: connected studio environments, resident artist discovery, and digital open studios.

03 / INDEPENDENT ARTISTS

A studio without rent.

Create a virtual gallery for your work, whether or not you have a physical studio.

The visitor experience

Step inside.
Stay awhile.

Explore a walkable gallery environment. The artwork shown in this illustration is fictional.

A VAANG*N*GO EXPERIENCE Example Art Gallery

A live gallery · VAANG*N*GO

See the experience.
Then step inside.

Visit Fernando Fula’s live gallery. Explore the artworks, take a closer look, and follow each artwork’s purchase link to Artsy.

Visit Fernando Fula’s live gallery

The four tabs below illustrate the visitor journey using fictional artwork. The live gallery features Fernando’s real artworks; purchase continues on Artsy.

A VAANG*N*GO EXPERIENCE Example Art Gallery ♧

Fictional concept painting — fictional concept art

ARTWORK SELECTED

Chromatic Passage

Approach a piece, open its details and get closer to the story.

Preview artwork

THE NEXT STEP

From interest
to collection.

This illustration shows the collection and checkout journey. Square checkout is demonstrated in Sandbox; Artsy purchases continue on Artsy.

Sandbox checkout · No live payments

A home for the people behind the art

Beautiful to visit.
Simple to manage.

Merchant Studio guides you through adding products and photographs, choosing your gallery layout, and publishing.

1Products/Pieces

2Gallery & Preview

3Publish

4Orders

5Account

Set the scene.

Choose the room that welcomes every new visitor.

Gallery name

Example Art Gallery

Choose layout

Circular Atelier gallery layout ⌄

Prepare gallery preview →

SAMPLE CATALOG ITEM

Soft Architecture

Artwork photography, display selection, and details are brought into the viewer experience.

Illustrative work

Concept artwork · Not for sale

Illustration of the Merchant Studio workflow; not an interactive account screen.

Pricing

Your art. Your way to sell.

Ready-made layouts · Introductory pricing

No monthly fee. No rent.

Choose a layout — circular, rectangular, square, or hexagonal — and hang up to about 60 pieces. The room grows with your collection.

You pay only when you sell:

1.5% of the sale when your buyer checks out with Square — collected automatically at checkout.
3% of the sale when the sale completes on Artsy.net or another checkout — we invoice you after you confirm the sale.

No sale, no fee.

Square's and Artsy.net's own fees, if any, are separate and are theirs, not ours.

A custom gallery, built for your campaign

A gallery designed around your show.

Planning a big exhibition or a season campaign? We design and build a custom gallery for it — 100, 500, even 1,000 pieces, one artist or many, each artist in their own showroom.

$10 per piece, per month — for as long as your campaign runs, and no longer.
Minimum $2,000 per month.

150 pieces → $2,000 a month
500 pieces → $5,000 a month
1,000 pieces → $10,000 a month

When the campaign ends, the billing ends.

The usual sale fee also applies when a piece sells: 1.5% with Square checkout, 3% on Artsy.net or another checkout — the same as Box 1.

Something truly exceptional? Exclusive arrangements are quoted individually — contact us.

Create your merchant account

Your gallery has
an address.
So should its
virtual world.

Open Merchant Studio and choose “New? Sign Up!”. Add your business details, upload your products and photographs, choose a layout, and prepare your gallery for publishing.

Get started in Merchant Studio

Art Gallery · Object Gallery · Wardrobe Gallery

REAL SPACES. NEW EXPERIENCES. MORE CONNECTIONS.

Art deservesa place.Not a squarein a grid.

Every art community deserves a space.